We want you to get the care you deserve.

Quality Eyeglasses, Affordable Prices

Our business was founded on the idea that top quality eyeglasses should be affordable. We hand pick the best quality designer and name brand frames in the industry and make them available at 30-40% off retail prices every day.

Serving Gainesville since 1967

As a family owned business running for over 55 years, we pride ourselves in providing the best care to our patients possible. We also aim to provide a comfortable and inviting setting, reinventing the optical care experience for all.

Our services

Eyeglasses

We have frames to fit all budgets and life stages from the latest fashion designer brands such as Versace, Tory Burch, and Ray-Ban with state-of-the-art lenses all the way to value products starting at $75.00 for a complete set of glasses. In addition, we also carry a full line of safety glasses to help keep your eyes safe while you engage in work or play.

Contact Lenses

We fit all major brands of contacts including Acuvue Oasys, Coopervision Biofinity, Bausch & Lomb Purevision, and others. Our eye physicians select the type of contact best suited to correct your particular vision problems, rather than lenses that are prescribed by a company designed for high volume corporate profits.

Sunglasses

We carry a wide variety of sunglasses in order to best protect your eyes, both non-prescription and prescription. Brands include Ray-Ban, Costa Del Mar, Vogue, Versace and more. We also carry a wide selection of polarized lenses to help with sports and fishing.

Eye Exams

Comprehensive Eye Exam | $69
Contacts Lens Exam | $119
Contacts for Astigmatism | $139
Multifocal Contacts | $159

All contact exams also include a full health check of the eye and an eyeglass prescription.

Visit Us

300 SW 4th Avenue
Gainesville, FL 32601

Hours
Mondays 10:00 am - 6:15 pm
Tuesdays – Fridays 10:00 am – 5:30 pm

To schedule an appointment, call us at:
(352) 378-4480